Privacy policy
Privacy Policy
Last updated: 10 November 2026
Woodstock Laundry is operated by WL Europe AB, a company registered in Sweden. We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share personal information when you visit woodstocklaundry.eu, place an order, subscribe to our communications or contact us.
1. Who Is Responsible for Your Personal Data?
WL Europe AB is the data controller responsible for processing your personal data.
Company: WL Europe AB
Company registration number: 559402-0942
VAT number: SE559402094201
Address: Drottninggatan 35, 111 51 Stockholm, Sweden
Email: info@woodstocklaundry.eu
Telephone: +46 8 760 88 11
2. Personal Information We Collect
We collect information necessary to operate our online store, fulfil orders, provide customer service and improve our services.
Information You Provide
- Name and contact details, including email address, telephone number and delivery address.
- Billing and payment-related information.
- Order history, purchases, returns and delivery preferences.
- Information provided when contacting customer service.
- Newsletter subscriptions and marketing preferences.
Information Collected Automatically
When you visit our website, we may collect:
- IP address and approximate geographic location.
- Browser, device and operating system information.
- Pages visited and products viewed.
- Referral sources and interactions with our website.
- Cookie identifiers and similar tracking information, where permitted.
- Information about interactions with advertising and marketing campaigns.
We may also receive transaction, delivery and payment-status information from our service providers.
3. How We Use Your Personal Information
Processing and Delivering Orders
We use your information to process payments, fulfil orders, arrange delivery, provide tracking information and manage returns or refunds.
Legal basis: Performance of a contract.
Customer Service
We process information to answer enquiries, resolve delivery problems, handle complaints and provide assistance with purchases.
Legal basis: Performance of a contract or legitimate interests, depending on the circumstances.
Accounting and Legal Compliance
We retain relevant transaction and accounting information to comply with Swedish bookkeeping, taxation and other applicable legal requirements.
Legal basis: Legal obligation.
Website Analytics
We use analytics services to understand how visitors interact with our website, measure performance and improve the shopping experience.
Legal basis: Consent where required for non-essential analytics technologies.
Advertising and Marketing
We advertise our products through platforms including Google and Meta.
Where permitted by your privacy preferences, we may process information about website visits, product interactions and purchases to measure advertising performance and show relevant advertisements.
Our measurement systems may include browser-based tracking, cookies, pixels and server-side tracking technologies.
Legal basis: Consent where required for personalised advertising and tracking.
Email Marketing
If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you product news, offers and information about Woodstock Laundry.
You can unsubscribe at any time using the link provided in our marketing emails.
Legal basis: Consent or another lawful basis where specifically permitted by applicable marketing legislation.
Security and Fraud Prevention
We process certain information to protect our customers, prevent fraudulent transactions and maintain the security of our website.
Legal basis: Legitimate interests and applicable legal obligations.
4. Sharing Personal Information
We share personal data with service providers where necessary to operate our business.
These include:
- Shopify: Our e-commerce platform, including hosting, checkout and related services.
- Payment providers: To process payments and manage transactions securely.
- Shipping providers: DHL, DSV and FedEx, where applicable, to deliver and track orders.
- Google: Website analytics, advertising and advertising measurement.
- Meta: Facebook and Instagram advertising, retargeting and campaign measurement.
- Other service providers: Technology, customer support, accounting and professional services required for business operations.
Depending on the service and processing activity, these providers may act as data processors on our behalf or as independent data controllers.
You can learn more about how major service providers process personal information through their privacy policies:
We may also disclose information where required by law or when necessary to establish, exercise or defend legal claims.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to operate our store, remember your preferences, analyse website performance and support advertising.
Cookies are small files stored on your device. Some are essential for our website to function, while others are used for analytics or marketing.
Essential Cookies
Essential cookies support functions such as shopping baskets, checkout, website security and privacy preferences.
These technologies are necessary for operating our store and do not require consent where they are strictly necessary for the service you request.
Analytics Cookies
With your consent where required, we use analytics technologies, including Google Analytics and Shopify's analytics services, to understand how visitors use our website.
This helps us measure visitor numbers, identify popular products, understand traffic sources and improve the shopping experience.
Advertising and Marketing Cookies
With your consent where required, we use technologies associated with Google Ads and Meta advertising.
These technologies may help us measure purchases resulting from advertisements, understand campaign performance and display relevant advertisements to previous website visitors.
We may also use server-side tracking to transmit permitted events to advertising and analytics providers. Server-side tracking remains subject to applicable privacy requirements and your consent preferences.
Cookie Information
The following table describes examples of cookies and technologies associated with the services used by our store. The exact cookies present depend on the services enabled, browser behaviour and your consent choices.
| Cookie or technology | Provider | Purpose | Typical duration |
|---|---|---|---|
| cart | Shopify | Maintains shopping basket information. | Up to 2 weeks |
| cart_currency | Shopify | Maintains selected shopping currency. | Up to 2 weeks |
| _tracking_consent | Shopify | Stores customer privacy preferences. | Up to 1 year |
| _shopify_analytics | Shopify | Supports storefront analytics where enabled. | Up to 1 year |
| _shopify_marketing | Shopify | Supports marketing-related measurement where enabled. | Up to 1 year |
| _ga | Google Analytics | Distinguishes visitors for analytics. | Up to 2 years |
| _ga_* | Google Analytics | Maintains analytics session information. | Up to 2 years |
| Google Ads identifiers | Measures advertising interactions and conversions. | Varies by technology | |
| Meta advertising identifiers | Meta | Supports advertising measurement and retargeting. | Varies by technology |
Not all listed cookies are necessarily stored during every visit. Non-essential cookies and tracking technologies are subject to your consent choices where required.
For additional information about the technologies used by our service providers, see:
Managing Your Cookie Preferences
Where required, you can accept or decline non-essential cookies through the cookie consent banner displayed when you visit our website.
You can change or withdraw your consent through the cookie preferences controls available on our website.
You can also manage cookies through your browser settings. Disabling essential cookies may affect shopping basket and checkout functionality.
6. International Data Transfers
Some of our service providers may process or store personal information outside the European Economic Area (EEA).
Where required, such transfers are protected through recognised legal mechanisms, including adequacy decisions, Standard Contractual Clauses or other safeguards permitted under applicable data protection legislation.
For additional information about international data transfers, see the European Commission's information on international data protection.
7. How Long Do We Keep Your Personal Information?
We retain personal information only for as long as necessary to fulfil the purposes described in this policy and comply with applicable legal requirements.
- Order and accounting information: Accounting records are retained in accordance with Swedish bookkeeping legislation, generally for seven years after the end of the relevant financial year.
- Customer service information: Retained as necessary to resolve enquiries, manage complaints and protect legal rights.
- Marketing information: Retained while you remain subscribed or until you withdraw consent or object, subject to limited records needed to respect your choice.
- Website and analytics information: Retained according to applicable service settings, cookie durations and privacy preferences.
When information is no longer needed, we delete or anonymise it unless continued retention is required by law.
8. Your Rights Under GDPR
Under the General Data Protection Regulation (GDPR), you have certain rights regarding your personal information.
Depending on the circumstances, these include the right to:
- Request access to your personal information.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information.
- Request restrictions on processing.
- Object to certain processing activities.
- Request transfer of eligible personal information.
- Withdraw consent where processing is based on consent.
- Object to direct marketing at any time.
To exercise your rights, contact info@woodstocklaundry.eu.
We may need to verify your identity before responding to certain requests. Some information may need to be retained to comply with applicable legal obligations.
You also have the right to submit a complaint to a competent data protection authority.
For more information about your rights, visit the European Commission's GDPR information for individuals.
9. Children's Privacy
Our online store is intended for adult purchasers. We do not knowingly seek to collect personal information directly from children for marketing purposes.
If you believe a child has provided us with personal information improperly, please contact us.
10. Automated Processing
We and our service providers may use automated technologies to support fraud prevention, transaction security, analytics and advertising.
Where solely automated decisions would have legal or similarly significant effects on individuals, applicable GDPR protections and rights apply.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technologies, business practices or legal obligations.
The most recent version will always be available on our website, together with its last updated date.
12. Contact Information
If you have questions about this Privacy Policy, how we process your information or wish to exercise your data protection rights, please contact us.
WL Europe AB — Woodstock Laundry
Drottninggatan 35
111 51 Stockholm
Sweden
Email: info@woodstocklaundry.eu
Telephone: +46 8 760 88 11
Website: woodstocklaundry.eu
