This is where it all starts — our small factory in Woodstock, Cape Town. Every piece we make is cut, sewn, and finished by hand by a team who care about how it feels the moment you put it on.
We’ve been doing this since 1979, blending old-school craftsmanship with modern comfort, using only premium organic cotton and materials that are gentle on both your skin and the planet.
These aren’t just clothes you wear — they’re clothes you live in. And like any good friend, they’re made to stick around.
It starts with what we choose to work with.
We use premium natural fabrics — like soft organic cotton and breathable linen — because they feel great against your skin and wear beautifully over time. These are materials you want to live in, not just sleep in.
Our corozo buttons are made from natural nut shells. They’re smooth, durable, and completely plastic-free — small details that say a lot about how we make things.
And when it comes to our swimwear, we give waste a second life by using fabric made from recycled ocean plastic.
We don’t choose our materials because they sound good in a tagline. We choose them because they’re better to wear — and better to live with.
Our prints don’t start on a screen — they start with a conversation.
In this photo, Dylan (our co-founder and CEO) is sharing his vision with Jane, our lead designer, and Fiori, who helps bring it all together. That’s how it usually begins: an idea, a sketch, a reference to something we love — and a little back-and-forth.
We design all our prints in-house, often by hand, so each one feels like something you won’t find anywhere else. And when we want to push things even further, we team up with local artists we admire — adding an extra layer of personality to every piece.
It’s not just about making clothes look good. It’s about making them feel like they belong — to us, and to you.
Good design starts with how it feels — not just how it looks.
Every piece we make begins with an idea: a shape, a mood, a need. From there, it becomes sketches, fabric trials, and patterns shaped around real bodies — not just technical specs.
We test, we tweak, and we try again. Because comfort matters. But so does character — the little choices that make something feel like you.
Our team cuts each piece by hand, then sews it with care and precision. After that comes fitting, finishing, and a final round of quality checks — before it’s pressed, packed, and ready for wherever you're headed next.
Discover how we bring our loungewear to life in this visual tour of our factory. The video highlights each step of our production process, all accompanied by soothing music.
Every garment starts here — with a steady hand and a sharp blade.
That’s Dylan’s dad in the photo. He and Dylan’s mom opened this factory back in 1979, and he’s still here — laying out patterns and cutting fabric by hand, just like he did from day one.
We layer fabric to cut multiple pieces at once, lining up each pattern with precision to reduce waste and set up the perfect fit. Every piece is marked, labeled, and sorted by hand — ready for the next stage.
It’s not fast. But it’s the kind of work that shows in the finished piece.
This is where everything comes together — stitch by stitch.
Our team sews each piece by hand, using strong, high-quality threads and a sharp eye for detail. Seams are clean. Hems are straight. Pockets are perfectly placed. It's slow work, but it means your garment feels as good as it looks — and keeps doing so, wash after wash.
We finish every piece with corozo buttons — made from natural nut shells — for a subtle, sustainable detail that holds up over time.
The result? Loungewear that’s crafted to last, and made to feel like your favorite thing from the very first wear.
Before anything leaves our factory, it gets one last careful look.
We inspect every garment by hand — checking seams, hems, buttons, and fabric one piece at a time. If something’s not right, we fix it. And if it can’t be fixed, it doesn’t ship.
From the first fabric roll to the final fold, we hold ourselves to a simple rule: only send out what we’d be proud to wear ourselves.
It’s not about being perfect. It’s about being proud of what we make — and making sure you can be, too.
Before we pack anything, we give it a final press.
Each piece is carefully ironed by hand — not just to make it look perfect, but to honor the time and care that went into making it. It’s a small step, but it makes a big difference.
Before anything goes out the door, it gets one last fold and a proper wrap.
Each piece is placed in its own soft fabric bag — not just to protect it, but because clothes made with this much care deserve more than plastic.
Then we pack your order in recyclable boxes or mailers, using sustainable materials that keep it safe without adding extra waste. It’s a quiet final step, but it reflects what we stand for.
Our clothing is 100% designed and manufactured by us, from the initial print and pattern designs, to the make-up of the garments.
We try as hard as we can to maintain sustainability in our production, including using eco-friendly corozo buttons and sustainably sourced organic cotton.
From commissioning local artists for our print designs, to employing highly skilled local pattern-makers, cutters and seamstresses, we are 100% committed to supporting local artisans.