Our brand
Comfort that fits the moments you value.
Our loungewear and nightwear are made to be lived in — crafted from premium, natural fabrics that feel soft against the skin and last for years. We’ve been doing things slowly, by hand, long before slow fashion had a name.
"To deliver the perfect blend of comfort and style for people who appreciate sustainable premium loungewear and nightwear."
The Woodstock Way
We make clothes for life’s slower moments.
The slow mornings, the quiet evenings, the time that’s just for you. Our garments are made to help you feel comfortable, present, and at ease.
We start with function — soft, premium fabrics and careful craftsmanship. Then we build on that with confident prints, clean silhouettes, and a design philosophy rooted in care, quality, and longevity.
"We are hands-on, grounded, joyful, meticulous, independent, and quietly bold. We make clothes with heart — for real life and real people."
"Our workplace is like home but without couches and a fireplace. Lots of natural light beams through the windows, airy, spaces and comfortable stations."
Our people
Good clothes come from good people.
We believe that a healthy, happy team makes better things. That’s why we’ve built a workplace that feels more like a community — open, bright, and full of familiar faces. Many on our team have been with us for decades, and the sense of pride and care they bring is felt in everything we make.
At Woodstock Laundry, supporting our people isn’t just good practice — it’s who we are.
Our factory
It all starts in our Cape Town factory.
This is where our story began in the 70s — and it’s still where every garment is cut, sewn, and finished by hand. Owning our own factory means we control every step of the process — not just to ensure quality, but to stay close to what we make.
From the rhythm of the machines to the small details in every seam, the factory’s spirit lives in every piece we send out.
Our stores
You’ll find us where it all started — Cape Town.
We have three stores here, each filled with our latest collections and the relaxed spirit we’re known for. It’s where locals and visitors alike come to feel the fabrics, try the fits, and discover what makes our loungewear different.
We’re growing carefully and steadily — and while you won’t find us in luxury retailers (yet), you will find us doing things our own way.
